Marketing Tactics for Niche Markets
Marketing a Lamps Mounting and Repair Business
Small and medium size lamps mounting and repair businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Why Branding Matters
A good brand has value for both your balance sheet and earnings statement. Whether you know it or not, your lamps mounting and repair business has brand characteristics. Consumers can view your brand either positively or negatively, but either way they have an impression about your business identity. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
Marketing Collateral
Every piece of collateral your lamps mounting and repair business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your lamps mounting and repair business's investment in collateral will be pointless.
Geolocational Marketing
Androids, iPhones and Blackberries have made mobile technology a must-have resource for today's consumers. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. As a lamps mounting and repair business owner, smartphone geolocation opens the door to new opportunities in brand and product promotion. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a lamps mounting and repair business in their immediate area.
Share this article
Additional Resources for Entrepreneurs