Marketing Tactics for Niche Markets
Marketing a Lamp and Lamp Shade Parts and Supplies Retailer
Looking for innovative ways to market a lamp and lamp shade parts and supplies retailer? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
In the current economic climate, one thing separates thriving lamp and lamp shade parts and supplies retailers from companies at the bottom of the food chain.
Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. We've seen a lot of company newsletters over the years, and the best ones use a thought leadership strategy to advance key value propositions and raise the company's profile as a dominant presence in the industry. It's not unusual for lamp and lamp shade parts and supplies retailers to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Improving Customer Loyalty
You've heard that it's less expensive to retain a current customer than it is to acquire a new one, right? For lamp and lamp shade parts and supplies retailers, customer acquisition can be achieved by tapping into the resources of third-party mailing list providers. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a lamp and lamp shade parts and supplies retailer. Small product details translate into key value propositions which are critical for distinguishing a lamp and lamp shade parts and supplies retailer in the marketplace. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
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