Marketing My Business
Marketing a Kosher Restaurant
You're heavily invested in the success of your kosher restaurant and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.
With a little luck and lot of hard work, any kosher restaurant owner can rise to the challenge and create a marketing plan that highlights the value of their business and product offerings
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, kosher restaurants to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Industry Resources
Inexperience and a lack of industry connections have an isolating effect on owners of a kosher restaurant. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. When kosher restaurants leverage PR, they tell thought-provoking stories about their brand and products. In the process, they establish themselves as thought leaders and encourage the marketplace to give them a second look. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
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