Marketing My Business
Marketing a Kitchen and Bathroom Remodeling Business
Small and medium size kitchen and bathroom remodeling businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
In the current economic climate, one thing separates thriving kitchen and bathroom remodeling businesses from the ones that are struggling to keep the doors open.
Whether you do the work or function as a general contractor, kitchen and bathroom remodeling can be a lucrative and satisfying entrepreneurial venture.
Want to improve your marketing? The most successful kitchen and bathroom remodeling businesses leave no stone unturned when it comes to marketing strategy. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, kitchen and bathroom remodeling businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Marketing Expertise
Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Resources are limited and most kitchen and bathroom remodeling businesses need to make every dollar count, especially when it comes to their marketing budgets. If you don't have a marketing background, it's critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.
Media Monitoring
Many marketing techniques are easy to evaluate. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? Fortunately, media monitoring has the ability to give your kitchen and bathroom remodeling business a sense of market presence and other variables that are difficult to quantify. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.
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