Marketing My Business
Marketing a Kiosk Business
It's becoming more and more difficult for kiosk businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
If you are a business leader who sees marketing as a path to give your kiosk business a competitive advantage you're not alone.
The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded kiosk businesses, customer acquisition can be achieved by tapping into the resources of third-party mailing list providers. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.
Customer Awareness
Many of the highest performing kiosk businesses struggle to keep pace with the customers in their market. Consequently, market analysis has become a business priority. Why? Because without a thorough understanding of buyer mindsets, it is impossible to accurately predict which tactics will deliver results. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.
Leveraging Print Ads
Print advertising has been a marketing staple for kiosk businesses. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. Online advertising has clear benefits. But that doesn't mean you should stop advertising your kiosk business in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
Share this article
Additional Resources for Entrepreneurs