Niche Market Marketing Tips
Marketing a Jewish Book Shop
Trying to market a Jewish books business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
For every Jewish books business winner, there are a dozen other Jewish books businesses struggling to survive.
Great marketing translates into higher visibility and a larger customer base. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your Jewish books business at the top of the heap.
Contests
You've seen the contest concept in action, even if it wasn't used in a Jewish books business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. That's why Jewish books businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
Building A Community Around Your Brand
Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Whether they realize it or not Jewish books businesses are struggling to find ways to communicate directly with customers - and for businesses, that's the whole point of maintaining an active presence in social media. To establish a solid community base, you may want to begin with a direct mail campaign using mailing lists obtained through top-end list providers. Using these lists, you can perform a direct mail initiative to invite prospects to participate in online brand community mechanisms.
Staffing Expertise
Right out of the gate, you are going to have to make an informed decision about who will be responsible for marketing your product offerings and your brand. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of Jewish books businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
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