Niche Market Marketing Tips
Marketing a Jewelry Rental Business
Small and medium size jewelry rental businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
It's a misconception that small businesses can't compete with larger companies when it comes to marketing.
Still trying to figure out what differentiates jewelry rental businesses from other businesses in the industry? It's strong messaging. And if your marketing vehicles aren't crystal clear, you could become a casualty of the marketplace.
Promotional Calendars
Sloppy marketing programs have no place in growing jewelry rental businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Leveraging Print Ads
Print advertising has been a marketing staple for jewelry rental businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your jewelry rental business in print. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
Why Branding Matters
Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every jewelry rental business has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
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