Niche Marketing Strategies
Marketing a History Books Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a history books business, exceptional marketing may well be the determining factor in your long-term survival and success.
Still looking for a way to effectively market your history books business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.
A robust marketing plan cements your company's relationships with customers. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your history books business's planning process.
Leveraging Print Ads
Print advertising has been a marketing staple for history books businesses. In the digital age, print advertising's influence has been under attack from new media technologies and an expanded range of marketing channels. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your history books business in printed media. In fact, since so many companies are reallocating resources toward online advertising, you can get good deals on print ad placements in regional publications and markets.
Building A Community Around Your Brand
There is a reason why so many businesses are incorporating social media into their marketing and PR strategies. Social media attracts followers and creates brand advocates. Although they invest heavily in other marketing channels, most history books businesses can benefit from marketing strategies that leverage communities and networks. To establish a solid community base, you may want to begin with a direct mail campaign using mailing lists obtained through top-end list providers. Using these lists, you can perform a direct mail initiative to invite prospects to participate in online brand community mechanisms.
Competitive Awareness
Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other history books businesses, you may not have all of the information you need to make an informed marketing decision. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.
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