Niche Marketing Strategies
Marketing a Hematology Physicians Practice
At Gaebler, we've seen what great marketing can do for a small business. But if you own a hematology physicians practice, exceptional marketing may well be the determining factor in your long-term survival and success.
Although innovation is important, consistency is critical when you market a hematology physicians practice. Industry leaders faithfully adhere to a set of foundational marketing principles.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of hematology physicians practice market leadership.
Niche Marketing
Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for hematology physicians practices that hope to dominate a geographic of demographic wedge of the marketplace. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
Do We Really Need A Logo?
Having a strong logo for a hematology physicians practice is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most hematology physicians practices have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
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