Industry Specific Marketing Advice
Marketing a Gynecology and Obstetrics Practice
Marketing a gynecology and obstetrics practice isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Today's small businesses operate in a dynamic sales and marketing environment. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.
Discounts
People like to feel like they're getting a discount, so not surprisingly gynecology and obstetrics practice consumers fit the pattern and factor discounts into their spending decisions. Some entrepreneurs have used the discount concept to lure in unsuspecting customers without actually reducing the price of the product. But in the gynecology and obstetrics practice world, you won't get far with discounts unless you communicate clear value. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.
Promotional Calendars
Uncoordinated and disjointed marketing plans tend to backfire on gynecology and obstetrics practices. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain gynecology and obstetrics practices economies of scale, not to mention a larger promotional footprint. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.
Share this article
Additional Resources for Entrepreneurs