Industry Specific Marketing Advice
Marketing a Gutters and Downspouts Dealers Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a gutters and downspouts dealers business, exceptional marketing may well be the determining factor in your long-term survival and success.
A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your gutters and downspouts dealers business isolated from your base.
A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of gutters and downspouts dealers business marketing success.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not gutters and downspouts dealers businesses need to do a better job connecting with their customers. There are many ways to launch a social media strategy. In our experience, it's helpful to begin with a direct mail campaign. Using vendor-provided mailing lists, you can broaden your reach by informing new contacts as well as established customers about your presence on popular sites like Facebook, Twitter and LinkedIn.
When It's Time to Rebrand
Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. That's not how rebranding works. Instead, rebranding should be performed for the right reasons. For a gutters and downspouts dealers business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, gutters and downspouts dealers businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
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