Industry Specific Marketing Advice
Marketing a Group Psychotherapy Business
The task of promoting a group psychotherapy business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
For every group psychotherapy business winner, there many more group psychotherapy businesses struggling to survive.
In fact, a good marketing strategy can level the playing field and help small to medium-sized group psychotherapy businesses stand toe-to-toe with the rest of the market. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many group psychotherapy businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any group psychotherapy business interested in controlling negative messages. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.
Hiring A Marketing Firm
Eventually nearly all group psychotherapy business operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Cost is a consideration, but if you're thinking about hiring a marketing firm for your group psychotherapy business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Encourage Word of Mouth Referrals
Industry-leading group psychotherapy businesses rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
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