Industry Specific Marketing Advice
Marketing a Global Positioning Systems Retail Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a global positioning systems retail business, exceptional marketing may well be the determining factor in your long-term survival and success.
Great global positioning systems retail business entrepreneurs tend to possess solid marketing skills. Yet in this industry, the characteristics of able marketers aren't always obvious.
What to know the characteristics that distinguish leading global positioning systems retail businesses from average companies? Most of the time it's not the quality of their product offerings -- it's their ability to communicate granular marketing messages to their customer base.
Hiring A Marketing Firm
Eventually nearly all global positioning systems retail business owners consider outsourcing their promotional and advertising functions to a professional marketing firm. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Cost is a consideration, but if you're thinking about hiring a marketing firm for your global positioning systems retail business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
ROI
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your global positioning systems retail business.
Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.
Company Website
Without the right technological tools, your business is on the fast track to failure. The technological entry point for your global positioning systems retail business must be an exceptional website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. But you will also need to consider how you will attract visitors to your site and what you will do with them once they are there -- and that means you'll need to include SEO and conversion path considerations in the web design process.
Share this article
Additional Resources for Entrepreneurs