Industry Specific Marketing Advice
Marketing a Glass Block Windows Business
The value and earning capacity of a glass block windows business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Marketing a glass block windows business can be challenging, especially for business owners who lack a marketing background.
Purpose in marketing is the key to success in this space. From our vantage point, it's clear that profitable glass block windows businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most glass block windows businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
Market Segmentation
In today's environment, it's impossible to market a glass block windows business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.
Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your glass block windows business marketing strategy.
Product Knowledge
Are you intimately familiar with your brands' product line? You better be if you're marketing a glass block windows business. Small product details translate into key value propositions which are critical for distinguishing a glass block windows business in the marketplace. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
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