Industry Specific Marketing Advice
Marketing a Glass Bending, Beveling, Drilling, and Grinding Business
The task of promoting a glass bending, beveling, drilling, and grinding business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
In a glass bending, beveling, drilling, and grinding business, a great business model doesn't guarantee solid revenues.
Strategic marketing tactics can help small glass bending, beveling, drilling, and grinding businesses remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Company Website
Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your glass bending, beveling, drilling, and grinding business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
ROI
Every marketing tactic you use has to deliver results. Like any other business, ROI is a primary marketing concern in your glass bending, beveling, drilling, and grinding business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
Marketing Expertise
Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of glass bending, beveling, drilling, and grinding businesses need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.
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