Industry Specific Marketing Advice
Marketing a Gift Certificates Business
The key to success in marketing a gift certificates business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
By leveraging today's best marketing techniques, any gift certificates business can achieve greater marketing dominance through strategic marketing and robust value messaging
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other gift certificates businesses, it could be a sign that you're out of touch with the marketplace. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Give Word of Mouth Marketing a Try
Industry-leading gift certificates businesses operate in a business environment that relies on word of mouth marketing promotion to bolster customer acquisition and convert periodic buyers into loyal followers.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded gift certificates businesses, premium mailing lists from list providers can help expand your customer base. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.
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