Industry Specific Marketing Advice
Marketing a Gardeners Business
The value and earning capacity of a gardeners business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
For a gardeners business, the line between success and failure is based on more than the execution of core competencies.
So what separates the best gardeners businesses from average companies? It's strong messaging. And if your marketing vehicles aren't crystal clear, you could become a casualty of the marketplace.
ROI
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your gardeners business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
Industry Resources
Lone rangers don't survive long in a gardeners business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Trade associations, business networks, and other venues usually offer resources to help you improve your marketing skills. If possible, establish a mentoring relationship with an experienced industry veteran.
Contests
You've seen the contest concept in action, even if it wasn't used in a gardeners business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. As a result gardeners businesses invest time and resources to create contests they can count on to achieve desired outcomes.
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