Tips to Improve Marketing
Marketing a Floral Arrangements Business
You're heavily invested in the success of your floral arrangements business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.
Remember the Importance of Signage
A great sign is a 24/7 marketing tool for your company. Despite the fact that floral arrangements businesses come in all shapes and sizes, signage can be used by any floral arrangements business to communicate the company's value to their customers. Is your sign conveying key business messages? Should you go with or traditional business signage? These are just a couple of things to consider when buying business signs.
Since the signage for floral arrangements businesses has unique characteristics, avoid glossing it over as an afterthought. Make sure you avoid common business sign mistakes. The last thing you want to do is buy an expensive business sign and not have it do the job.
Contests
You've seen the contest concept in action, even if it wasn't used in a floral arrangements business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why floral arrangements businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? To gauge brand reputation and presence, many floral arrangements businesses turn to media monitoring. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Share this article
Additional Resources for Entrepreneurs