Tips to Improve Marketing
Marketing a Feathers and Feather Goods Business
Marketing a feathers and feather goods business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for feathers and feather goods business owners and managers.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
In fact, a good marketing strategy can level the playing field and help small to medium-sized feathers and feather goods businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Industry Resources
Lone rangers don't survive long in a feathers and feather goods business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
Contests
You've seen the contest concept in action, even if it wasn't used in a feathers and feather goods business. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. As a result feathers and feather goods businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Niche Marketing
Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for feathers and feather goods businesses trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.
Many companies facilitate niche marketing by providing specialty mailing lists. These lists are targeted and filtered, and deliver greater focus to your company's direct mail campaigns. Specialty mailing lists from top-rate providers take the niche concept a step further by giving you measured insights about consumer behaviors within the niche.
Share this article
Additional Resources for Entrepreneurs