Tips to Improve Marketing
Marketing a Farm
At Gaebler, we've seen what great marketing can do for a small business. But if you own a farm, exceptional marketing may well be the determining factor in your long-term survival and success.
Strong and steady wins the race in marketing a farm. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.
Coupons
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for farm advertising. Traditionally, coupons have been limited to print ad distributions. These days, coupon programs have expanded to include electronic coupons distributed through social media and redeemed via a mobile device. Many farm operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
Do We Really Need A Logo?
Having a strong logo for a farm is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Media Monitoring
Many marketing techniques are easy to evaluate. Outsourced lead generation through reputable mailing list vendors facilitates easy measurement and evaluation for direct mail campaigns. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your farm a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
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