Tips to Improve Marketing
Marketing a Family Planning and Birth Control Clinic
There is little room for error in marketing a family planning and birth control clinic in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
A single characteristic divides today's best family planning and birth control clinics from companies at the bottom of the food chain.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the strategies that other family planning and birth control clinics have incorporated into their marketing plans.
Public Relations Strategies
The beauty of PR is that it can raise awareness of your offerings in a very credible and cost-effective fashion. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
Coupons
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for family planning and birth control clinic advertising. Percentage discounts, volume discounts, and bundling offers are standard coupon fare. Many family planning and birth control clinic marketers combine coupons with targeted messaging and purchase incentives. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a family planning and birth control clinic. Small product details translate into key value propositions which are critical for distinguishing a family planning and birth control clinic in the marketplace. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
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