Niche Marketing Plans
Marketing a Contest Arranging and Judging Business
A profitable contest arranging and judging business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
For every contest arranging and judging business winner, there many more contest arranging and judging businesses struggling to survive.
Marketing increases the brand footprint of a contest arranging and judging business and drives the customer acquisition process.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading contest arranging and judging businesses avoid marketing tactics that exploit their customers. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.
Geolocational Marketing
Smartphones have added a new wrinkle to small business marketing. Consumers seem especially keen on using mobile devices for geolocational shopping. If you are a contest arranging and judging business owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. Although cutting edge marketers are tailoring promotional messaging based on the viewer's current location, it may be enough to explore ways for consumers to be made aware of the presence of a contest arranging and judging business when they are in the vicinity.
Strategic Partnerships
Strategic partnerships offer contest arranging and judging businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
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