Niche Marketing Plans
Marketing a Computer Parts and Supplies Wholesale and Manufacturers Business
Marketing a computer parts and supplies wholesale and manufacturers business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for computer parts and supplies wholesale and manufacturers business owners and managers.
Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. To capture audience attention, you'll need to stay current with the channels they use to receive information and product messages.
Mailings
It makes sense for computer parts and supplies wholesale and manufacturers businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a computer parts and supplies wholesale and manufacturers business. Small product details translate into key value propositions which are critical for distinguishing a computer parts and supplies wholesale and manufacturers business in the competitive arena. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Loss Leaders
The majority of computer parts and supplies wholesale and manufacturers businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of computer parts and supplies wholesale and manufacturers businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Share this article
Additional Resources for Entrepreneurs