Niche Marketing Plans
Marketing a Coal and Coke Wholesale Business
The value and earning capacity of a coal and coke wholesale business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
Marketing increases the brand footprint of a coal and coke wholesale business through a diverse range of marketing channels and mediums.
Directories
There are many different kinds of directories in which to list a coal and coke wholesale business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing coal and coke wholesale businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Customer Awareness
Many of the highest performing coal and coke wholesale businesses go out of their way to maintain clear channels of communication with their customers. Consequently, market analysis has become a business priority. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. In our experience, market awareness is an equalizer, giving smaller brands greater horsepower in the marketplace.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded coal and coke wholesale businesses, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. However, customer acquisition will only get you so far. To achieve revenue growth, you'll need to combine customer acquisition channels with strategies and mechanisms designed to transform new customers into followers and hopefully, brand advocates.
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