Niche Marketing Plans
Marketing a Cigar and Cigarette Manufacturers' Equipment and Supplies Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a cigar and cigarette manufacturers' equipment and supplies business, exceptional marketing may well be the determining factor in your long-term survival and success.
Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Why Branding Matters
Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. Any and every cigar and cigarette manufacturers' equipment and supplies business possesses brand value. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
Geolocational Marketing
Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. If you are a cigar and cigarette manufacturers' equipment and supplies business owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a cigar and cigarette manufacturers' equipment and supplies business that is closest to their present location.
Measurement & Evaluation
With a little more attention to details, cigar and cigarette manufacturers' equipment and supplies businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, cigar and cigarette manufacturers' equipment and supplies businesses typically expand their knowledge base by hiring professional marketing firms.
Share this article
Additional Resources for Entrepreneurs