Niche Marketing Plans
Marketing a Cigar Storage Equipment Business
Small and medium size cigar storage equipment businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Still looking for a way to effectively market your cigar storage equipment business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.
Strategic marketing tactics can help small cigar storage equipment businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Expand Your Advertising Options
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to cigar storage equipment businesses, dwelling in the past isn't an option. It's time to get onboard with the marketing trends that are delivering results throughout the industry. Over the past several years, cigar storage equipment businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many cigar storage equipment businesses are leveraging broadcast media to perform specific aspects of their marketing strategies. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. For cigar storage equipment businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.
Market Segmentation
In today's environment, it's impossible to market a cigar storage equipment business without a market segmentation strategy. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.
Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your cigar storage equipment business marketing strategy.
Share this article
Additional Resources for Entrepreneurs