Niche Marketing Plans
Marketing a Chimneys and Supplies Retail Business
Small and medium size chimneys and supplies retail businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
If you are a business leader who sees marketing as a path to give your chimneys and supplies retail business a competitive advantage you're not alone.
Purpose in marketing is the key to success in this space. High-performing chimneys and supplies retail businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
When It's Time to Rebrand
Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. The most successful rebranding initiatives are the culmination of a deliberate process. For a chimneys and supplies retail business, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
ROI
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your chimneys and supplies retail business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Loss Leaders
Smart chimneys and supplies retail businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of chimneys and supplies retail businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Share this article
Additional Resources for Entrepreneurs