Niche Marketing Plans
Marketing a Casters and Glides Wholesale and Manufacturers Business
Marketing a casters and glides wholesale and manufacturers business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for casters and glides wholesale and manufacturers business owners and managers.
Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.
Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a casters and glides wholesale and manufacturers business.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain casters and glides wholesale and manufacturers businesses economies of scale, not to mention a larger promotional footprint. Think about it: even on your best day, your company has the ability to influence a certain percentage of potential customers. But when you partner with a complementary supplier to perform a joint marketing campaign, you multiply your customer base and generate a more powerful market presence.
Loss Leaders
Smart casters and glides wholesale and manufacturers businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of casters and glides wholesale and manufacturers businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Mailings
There are a lot worthwhile reasons for casters and glides wholesale and manufacturers businesses to conduct direct mail campaigns. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Share this article
Additional Resources for Entrepreneurs