Niche Marketing Plans
Marketing a Canoe and Kayak Dealership
You're heavily invested in the success of your canoe and kayak dealership and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
Communicating the strengths of a canoe and kayak dealership is an unforgiving exercise, full of hurdles and hidden challenges.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. You'll also need to incorporate creativity, common sense, and flawless execution into your marketing routines.
Generating Buzz
Good buzz is a mythical creature in marketing circles. Although it's rumored to exist, it's hard to nail down. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a canoe and kayak dealership, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. Social networking and other online strategies can play a foundational role when they are performed in tandem with face-to-face interactions and industry networking.
Coupons
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for canoe and kayak dealership advertising. Percentage discounts, volume discounts, and bundling offers are standard coupon fare. In a typical coupon scenario, canoe and kayak dealership marketers leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not canoe and kayak dealerships need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
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