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Marketing a Bumper Stickers Business
Marketing a bumper stickers business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
Marketing is the bridge between an organization and its customer base. Build your bridge poorly and you'll quickly find your bumper stickers business stuck in limbo.
Top performers habitually integrate sound marketing concepts with market demands.
Hiring A Marketing Firm
Eventually nearly all bumper stickers business owners consider outsourcing their promotional and advertising functions to a professional marketing firm. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Cost is a consideration, but if you're thinking about hiring a marketing firm for your bumper stickers business, it's important to find a firm with proven experience in the industry. Avoid young marketing firms staffed exclusively with inexperienced hot shots. Novice marketers bring a lot of passion to the table, but they also tend to embrace high-risk marketing strategies that lack the payoff you'll get from an established firm.
Coupons
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for bumper stickers business marketing. Percentage discounts, volume discounts, and bundling offers are standard coupon fare. In a typical coupon scenario, bumper stickers business marketers leverage couponing to entice first-time customers to make initial contact with the brand. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Although they invest heavily in other marketing channels, most bumper stickers businesses can benefit from marketing strategies that leverage communities and networks. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
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