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Marketing a Breast Disease Medical Practice
Marketing a breast disease medical practice isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
For every breast disease medical practice winner, there many more breast disease medical practices calling it quits.
Strategic marketing tactics can help small breast disease medical practices remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Competitive Awareness
Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other breast disease medical practices, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your breast disease medical practice, that's PR. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
Newsletters
A good newsletter can set your company apart from your competitors and scale up your industry presence. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. Increasingly, breast disease medical practices to distribute periodic (monthly or quarterly) newsletters through a variety of online and offline channels. As an added bonus, newsletter subscription lists can double as mailing lists for direct mail or email campaigns.
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