Improve Our Marketing
Marketing a Books and Magazines Wholesale and Distribution Business
A profitable books and magazines wholesale and distribution business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
It's difficult to pinpoint a single marketing strategy that is capable of turning around a struggling business. Yet one feature seems to be part of the shared DNA of all effective marketing programs.
However, foundational marketing principles may not be enough to capture the attention of buyers in today's market. You'll also need to incorporate creativity, common sense, and flawless execution into your marketing routines.
ROI
Good marketing is expensive. Like any other business, ROI is a primary marketing concern in your books and magazines wholesale and distribution business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Contests
You've seen the contest concept in action, even if it wasn't used in a books and magazines wholesale and distribution business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. However, a contest is not a no-risk marketing option. Like anything else, poor execution can foil your attempts to improve your business's market presence. That's why books and magazines wholesale and distribution businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
Make Sure You Have a Good Business Sign
A great sign is a 24/7 marketing tool for your company. Despite the fact that books and magazines wholesale and distribution businesses are very different from each other, every company in this space should thoughtfully consider what your signage says to potential customers. Is your sign visible and attractive? Does it reinforce your brand and value proposition? Does your signage invite customers to take the next step or does it simply annoy them? These are the kinds of questions you'll need to ask about both exterior and interior sign elements.
Since the signage for books and magazines wholesale and distribution businesses is unlike the signage for other types of businesses, avoid glossing it over as an afterthought. Be very selective when choosing a business sign company. After all, there's a lot at stake.
Share this article
Additional Resources for Entrepreneurs