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Marketing a Bingo Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a bingo business, exceptional marketing may well be the determining factor in your long-term survival and success.
In the current economic climate, one thing separates thriving bingo businesses from companies at the bottom of the food chain.
In fact, a good marketing strategy can level the playing field and help small to medium-sized bingo businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a bingo business. Small product details translate into key value propositions which are critical for distinguishing a bingo business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. Increasingly, bingo businesses rely on newsletters as cornerstones of a deliberate PR and marketing strategy, combining print and online distribution channels.
Niche Marketing
A niche marketing approach is a good fit for small businesses, particularly bingo businesses that need to be profitable in a small slice of the market. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
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