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Marketing a Beer and Ale Retail Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a beer and ale retail business, exceptional marketing may well be the determining factor in your long-term survival and success.
Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.
By applying a few common sense tips and marketing fundamentals, you can avoid the pitfalls and set your company on the path to marketing success.
Contests
You've seen the contest concept in action, even if it wasn't used in a beer and ale retail business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why beer and ale retail businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
Staffing Expertise
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. To maintain marketing momentum, many beer and ale retail businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
Niche Marketing
Niche marketing is strategy that focuses on a subsection of the larger market. This can be especially useful for beer and ale retail businesses trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
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