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Marketing a Beef Jerky Business
Looking for innovative ways to market a beef jerky business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your beef jerky business cut off from the marketplace.
Some marketing concepts are just common sense. But to achieve your goals, there are some other things you'll also need to learn about marketing a beef jerky business.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. The most successful rebranding initiatives are the culmination of a deliberate process. For a beef jerky business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
ROI
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your beef jerky business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Broadcast Advertising
No doubt about it, the Internet has had a dramatic impact on TV and radio advertising. Rather than tuning in for information, many buyers now prefer to get their news and entertainment through online sources. But broadcast advertising hasn't disappeared entirely and beef jerky businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing beef jerky businesses, a combination of marketing venues is preferable to relying exclusively on local broadcast opportunities.
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