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Marketing a Bathroom and Kitchen Contractors Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a bathroom and kitchen contractors business. We have the information you need to create a nimble, yet effective marketing strategy for your business.
The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.
By leveraging today's best marketing techniques, any bathroom and kitchen contractors business can achieve greater marketing dominance through strategic marketing and robust value messaging
Generating Buzz
Good buzz is a mythical creature in marketing circles. Although it's rumored to exist, it's hard to nail down. Whether you call it viral marketing or word-of-mouth advertising, a lot of ground can be gained by encouraging positive conversations about your company. For a bathroom and kitchen contractors business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Loss Leaders
Like many businesses, bathroom and kitchen contractors businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. When used in bathroom and kitchen contractors businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your bathroom and kitchen contractors business a sense of market presence and other variables that are difficult to quantify. Although media monitoring is not the only tool for measuring intangible brand qualities, it has the benefit of highlighting negative PR, giving your bathroom and kitchen contractors business the ability to control bad buzz when it appears in the marketplace.
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