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Marketing a Basement Repair and Restoration Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a basement repair and restoration business, exceptional marketing may well be the determining factor in your long-term survival and success.
As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
By leveraging today's best marketing techniques, any basement repair and restoration business owner can rise to the challenge and create a marketing plan that highlights the value of their business and product offerings
Marketing Collateral
Every piece of collateral your basement repair and restoration business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your basement repair and restoration business's brochures, direct mail letters and other content has no value.
Industry Resources
Inexperience and a lack of industry connections have an isolating effect on owners of a basement repair and restoration business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. Trade associations, business networks, and other venues usually offer resources to help you improve your marketing skills. If possible, establish a mentoring relationship with an experienced industry veteran.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If they can find a similar value proposition from another basement repair and restoration business, customers will transfer loyalty to the competition - and take their friends with them. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
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