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Marketing a Barber or Beauty School
Marketing plays a central role in any company. But when it comes to a barber and beauty school, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Wondering how to market your barber and beauty school? Although there is no single way that's right to market in this industry, there are a lot of wrong ways.
In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the strategies that other barber and beauty schools utilize in the marketplace.
Do We Really Need A Logo?
Having a strong logo for a barber and beauty school is a big deal. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. For barber and beauty schools, the real challenge is compiling a substantive quantity of qualified email addresses. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Contests
You've seen the contest concept in action, even if it wasn't used in a barber and beauty school. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many barber and beauty schools invest time and resources to create contests they can count on to achieve desired outcomes.
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