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Marketing a Bank Auditing and Consulting Firm
Small and medium size bank auditing and consulting businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.
Marketing a bank auditing and consulting business is an unforgiving exercise, full of hurdles and hidden challenges.
The right market approach lets smaller bank auditing and consulting businesses stand toe-to-toe with the rest of the market. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing bank auditing and consulting business, customers will transfer loyalty to the competition - and take their friends with them. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
Cost Tracking
Are you struggling to contain costs? That's familiar theme among entrepreneurs who lead a bank auditing and consulting business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Companies that rely on accurate mailing lists reduce time spent chasing down stale leads.
Another way to control costs is to conduct periodic across-the-board cost audits designed to highlight areas that are ripe for reductions.
Industry Resources
Lone rangers don't survive long in a bank auditing and consulting business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
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