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Marketing a Bamboo and Woven Wood Products and Furnishings Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a bamboo and woven wood products and furnishings wholesaler or manufacturer, exceptional marketing may well be the determining factor in your long-term survival and success.
Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a bamboo and woven wood products and furnishings wholesaler or manufacturer with a strong value proposition and a desire to achieve a visible market presence.
Cost Tracking
The economy is a constant concern for people who own a bamboo and woven wood products and furnishings wholesaler or manufacturer. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. A solid mailing list minimizes the risks associated with stale leads or leads that fall outside of your marketing parameters.
Another way to control costs is to conduct periodic across-the-board cost audits designed to highlight areas that are ripe for reductions.
Product Knowledge
Are you intimately familiar with your brands' product line? You better be if you're marketing a bamboo and woven wood products and furnishings wholesaler or manufacturer. Small product details translate into key value propositions which are critical for distinguishing a bamboo and woven wood products and furnishings wholesaler or manufacturer from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Viral Marketing
Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. By including viral elements in a campaign for a bamboo and woven wood products and furnishings wholesaler or manufacturer, you ultimately have to cross your fingers and hope for the best. Even though total control is impossible, the right actions at the right times can encourage the viral distribution of brand messages. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
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