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Marketing a Baha'i Church
You're heavily invested in the success of your Baha'i temple and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
Marketing a Baha'i temple can be challenging, especially for business owners who lack a marketing background.
Strategic marketing tactics can help small Baha'i temples scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Market Segmentation
Given the current competitive landscape, you can't successfully promote a Baha'i temple to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.
Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your Baha'i temple promotional efforts.
Geolocational Marketing
Smartphones have added a new wrinkle to small business marketing. With little or no effort, users can transform their mobile device into a highly functional tool for location and navigation. As a Baha'i temple marketer, you can use that to your advantage. Talk to a professional marketing firm about how you can tap into geolocational resources as a way to draw mobile consumers to your products. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a Baha'i temple when they are in the vicinity.
Generating Buzz
Good buzz is a mythical creature in marketing circles. Although it's rumored to exist, it's hard to nail down. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a Baha'i temple, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
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