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Marketing a Bagel Wholesaler
At Gaebler, we've seen what great marketing can do for a small business. But if you own a wholesale bagel business, exceptional marketing may well be the determining factor in your long-term survival and success.
The struggle to find the right marketing mix is never-ending in a profit-oriented small business. However, great marketing strategies share a common characteristic.
Purpose in marketing is the key to success in this space. High-performing wholesale bagel businesses achieve market dominance through the careful execution of deliberate strategies. Although you'll need to consider your company's unique marketing objectives, there are several tips we advise our partners to integrate into their promotional plans and strategies.
Geolocational Marketing
Smartphones have added a new wrinkle to small business marketing. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're a wholesale bagel business owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. Although cutting edge marketers are tailoring promotional messaging based on the viewer's current location, it may be enough to explore ways for consumers to be made aware of the presence of a wholesale bagel business when they are in the vicinity.
Managing Negative Publicity
A certain amount of negative publicity is a given for most wholesale bagel businesses. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. The creation of a quality, crisis PR plan and the adequate preparation of key stakeholders is a requirement for any wholesale bagel business interested in controlling negative messages. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.
Do We Really Need A Logo?
Logo development in a wholesale bagel business is a critical consideration. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
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