High Response Rate Business Mailing Lists
Mailing Lists for Women's Information and Referral Services Businesses
The challenge of selling to women's information and referral services businesses is fraught with obstacles for reaching a would-be customer. We explore how to use prospect mailing lists to be more profitable.
The longer your company sells in a specific market, the more difficult it will become to locate new leads. If you leave lead generation to chance, a drop in lead volume should be avoided at all costs.
Nowadays, women's information and referral services businesses expect vendors to find them. The good news is that buying leads can enable access to the industry's most attractive sales prospects.
Investment or Expense?
There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The women's information and referral services business contacts you acquire through a reputable lead list provider are potential long-term clients. More importantly, outsourced lead generation can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Use Lead Lists for More Than Direct Mail
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are also many other ways lead lists can be integrated into your company's sales and marketing workflows. Depending on your business model, it might be possible to use the women's information and referral services business contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into an email campaign, you can boost your online visibility and direct decision makers to a user-friendly website that contains interactive content about your products.
How to Recognize High Quality Lead Lists
What do we think you should be looking for in a lead list provider? When we buy lead lists, we look for accuracy, updating and speed.
Best of breed list providers like Experian Business Services have created large women's information and referral services business databases to give their clients the most up-to-date leads in the industry.
When choosing a women's information and referral services business list vendor, conversion ability counts. The more accurate and targeted your lead list is, the higher your conversion rate will be. However, you'll also want to consider how long it takes the vendor to fulfill list requests. These days, even minor backlogs can bring sales and marketing processes to a standstill.
Share this article
Additional Resources for Entrepreneurs