Mailing List Strategies
Mailing Lists for Used Lumber Businesses
It's a given that there's no such thing as a sure thing. Yet a good lead list is the key that can get you on the radar of used lumber businesses.
Selling to used lumber business businesses is much different than your typical B2B sales process.
For the sake of speed, leading sellers rely on sales lead databases provided by top lead list suppliers.
Criteria for Lead List Vendor Selection
In our experience, identifying the best possible lead list vendor is critical and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a first-rate lead list provider, including the following:
- Large database. We think it's important for businesses that sell to used lumber businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of used lumber business leads, you can't afford to put your operation on hold until the vendor gets around to filling your order. Good list providers feature fast turnaround times measured in hours or less.
Leads vs. Prospects
If you've hired a quality lead list vendor, your provider will deliver a fresh lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), you'll need to qualify the contacts through telemarketing calls or sales calls. Since the used lumber business contacts have been generated from a large database of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Lead Lists as a Competitive Advantage
Too many companies restrict their view of lead lists to convenience. Although lead lists simplify lead generation, that isn't the only advantage they offer. They also create competitive advantages for companies that sell to used lumber businesses. As your competitors struggle to compile and maintain their contact databases, a good lead list enables your sales unit to focus on conversion and the factors that directly figure into bottom line revenue.
Creative Ways to Get Sales Leads
Seeking out new prospects by using business mailing lists from mailing list and lead database brokers is a great start to any lead gen initiative. Still, make sure you brainstorm on other ways to improve lead generation.
In some case, you can find free leads that are very good. For example, you might hire an intern and have them look for leads on websites. This is a great way to get access to leads that may not be getting many calls from your competitors.
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