Mailing List Strategies
Mailing Lists for Underwear Retailers
If you're a business that sells to underwear retailers, industry-specific mailing lists might be a way to sharpen your competitive edge and improve your company's sales.
A go-it-alone mentality is dangerous and foolhardy if you market to underwear retailers.
The process of locating legitimate leads can be difficult for companies that sell in this industry. Our lead list guidelines contain useful tips for quickly ramping up your lead generation program and improving sales volume.
Selecting a Underwear Retailer Lead List Provider
The key to getting a good underwear retailer lead list is to focus your search on the industry's best providers. Some providers are notorious for selling lists that are stale and inaccurate. Good lead list providers pay attention to the quality of their products. They are invested in ensuring that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has all of the traits we look for in a underwear retailer lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are tailored to your needs and specifications.
Lead Lists as a Competitive Advantage
Too many companies restrict their view of lead lists to convenience. Although lead lists simplify lead generation, that isn't the only advantage they offer. Lead lists also deliver a competitive benefit for companies that sell to underwear retailers. As your competitors waste time fishing for leads in phone books, a good lead list enables your sales unit to focus on conversion and the factors that directly figure into bottom line revenue.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of underwear retailer lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A well-crafted lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
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