Lead Lists
Mailing Lists for Tire Stores
It's no secret that tire stores can be tricky sales targets. But lead databases can be the gift that keeps on giving. They help you exceed your growth goals in a competitive sales environment.
If you're waiting for scores of tire stores to line up for your products, you may not be in business much longer.
If you're hoping for tire stores to initiate contact with your company, you could be in for a long wait. You have to take the initiative in sales and that starts by acquiring lists of convertible tire stores.
Checklist for Choosing Lead List Providers
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a first-rate lead list provider, including the following:
- Large database. We think it's important for businesses that sell to tire stores to use a provider with an exceptionally large business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Pages and pages of contacts are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of tire store leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.
Reasons to Buy Lead Lists
You might be asking why you need to buy lead lists. After all, couldn't you compile your own list of quality leads using in-house sales personnel? Absolutely. However, in the long term, internal lead generation costs more than outsourcing.
Your company will receive better returns from first-rate list providers because they have access to larger and more current databases. The bottom line is that lead lists improve the speed and effectiveness of the selling process.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of tire store lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
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