Lead Lists
Mailing Lists for Tennis Clubs
For those of you who sell to tennis clubs, lead generation can have a huge impact on selling efforts. So what can you do if your company is struggling to find and identify good sales leads?
It's widely accepted that industry relationships are key to successful tennis club selling -- and good leads are the seeds for great relationships.
Nowadays, tennis clubs want companies that sell to them to locate them. The good news is that lead lists can enable the process required to identify high value leads throughout the industry.
Process for Selecting a Lead List Partner
B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for tennis clubs given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a proven track record in producing high converting leads for the B2B sector.
Beat the Competition with Better Lead Lists
Too many companies restrict their view of lead lists to convenience. Although lead lists simplify lead generation, that isn't the only advantage they offer. It may be even more important to consider how lead lists can give your business a competitive edge over other companies that sell to tennis clubs. As your competitors grow increasingly desperate for leads, a good lead list lets your team turn its attention to actual prospects and sales activities.
Leads vs. Prospects
A first-rate lead list provider, your provider will deliver a current lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), you'll need to qualify the contacts through telemarketing calls or sales calls. Since the tennis club contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
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