B2B Mailing List Advice
Mailing Lists for Recorded and Live Information Services Businesses
For those of you who sell to recorded and live information services businesses, lead generation can have a huge impact on selling efforts. So what can you do if your company is unable to reliably source good business leads?
Foundational marketing strategies can have limited impact in B2B sales because businesses and consumers are different types of sales targets.
In this market, new entries to market quickly to discover that. Sometimes, intelligent work processes outperform effort -- and when it comes to working smart, it's tough to beat a good recorded and live information services business lead list.
Sales Mailing List Best Practices
It makes sense to focus lead list generation on recorded and live information services businesses that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If your marketing mix features Internet-based tactics, your lead lists should contain updated email and site contact data.
Recorded & Live Information Services Business Lead List Vendors
There are many good recorded and live information services business lead list vendors in the marketplace. But there are also many providers you'll want to avoid. You'll need to research the marketplace to identify the best providers and focus your search on providers with a solid reputation in the industry.
We've seen lead list vendors come and go. But for our money, it's hard to beat the lists provided by Experian. Experian is an established name with a track record of providing updated and targeted recorded and live information services business leads. With an expansive database of business contacts, Experian gives its customers the resources they need to perform at the highest levels.
Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a recorded and live information services business decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. Consequently, lead generation isn't just about adding recorded and live information services business names to a list -- it's about producing a high quality list of recorded and live information services business sales prospects.
Creative Ways to Get Sales Leads
Seeking out new prospects by using lead lists from mailing list and lead database brokers is a great idea. Still, make sure you think outside the box a little.
For example, by joining a trade association, you can often get access to a good directory of prospects. This is a great way to get access to leads that may not be getting many calls from your competitors.
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