B2B Mailing List Advice
Mailing Lists for Real Estate Timeshares Businesses
If you're planning on doing direct marketing to real estate timeshares businesses, industry-specific mailing lists might be a smart investment that gives legs to your company growth plans.
When thoroughly executed, real estate timeshares business sales prospecting takes time and energy.
A solid outsourced lead list has the ability to bring stability and consistency to your sales strategy. But that isn't the only advantage they offer. Here are a few other ways lead lists can help companies that routinely sell to real estate timeshares businesses.
Lead Lists: Build or Buy?
Many business owners struggle with the decision to purchase lead lists because (in theory) they can produce the same results using in-house personnel. But what they fail to consider is that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective real estate timeshares businesses at a cost that is much lower than in-house lead generation. Additionally, the best list providers have developed mechanisms that capture new real estate timeshares businesses as they enter the marketplace and meticulously maintain their contact databases. For many in-house sales units, it's just not possible to keep pace with the professionals.
Mailing List Vendor Summary
There is no shortage of vendors interested in selling real estate timeshares business lead lists to your business. The bad news is that many vendors sell stale lists that have been sold to hundreds of other clients and haven't been updated for months, if not years. In the world of real estate timeshares business lead lists, you get what you pay for. Reputable vendors charge fair rates, but they're still affordable and they provide a product that is vastly superior to the ones you get from discount vendors. At Gaebler, we refer our readers and clients to Experian for their business lead lists. In our experience, Experian is stands out from the rest of the field. They have a broad range of real estate timeshares business contacts that can be sorted to meet your precise sales criteria.
Use Your Lead Lists for Both Marketing and Sales
If you limit the use of real estate timeshares business lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A well-crafted lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
Types of Data Available from Lead Database Vendors
In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead database provider you do business with. For some vendors, for example, you can get fields like Estimated Annual Sales, Company Website and Year Established.
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