B2B Mailing List Advice

Mailing Lists for Real Estate Equity Sharing Businesses

You probably already know that selling to real estate equity sharing businesses can be a daunting task. But lead lists can help you exceed your growth goals in a competitive sales environment.

The connection between diligence and sales conversions is undeniable. Sales organizations that take the initiative to obtain new real estate equity sharing business prospects have a clear advantage relative to companies that adopt a more passive approach.

To begin with, businesses (and particularly real estate equity sharing businesses) exercise caution when making purchases. Clear messaging is a necessity in this industry, but even that is a waste of time unless you have invested in a high quality lead list.

Lead Lists: Build or Buy?

Business owners often avoid lead lists because they feel they can produce the same results using in-house resources. However, they often overlook the fact that lead list providers are specialists who are highly skilled in identifying targeted leads. So a decent list provider can produce a list of prospective real estate equity sharing businesses at a cost that is much lower than in-house lead generation. Even more, world-class lead list vendors have developed mechanisms that capture new real estate equity sharing businesses as they enter the marketplace and meticulously maintain their contact databases. For the majority of in-house sales units, it's impossible to match the performance of third-party list providers.

Selecting a Real Estate Equity Sharing Business Lead List Provider

The key to locating a good real estate equity sharing business lead list is to focus your search on the industry's best providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers are meticulous about accuracy. They go the extra mile to guarantee that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.

There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has all of the traits we look for in a real estate equity sharing business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are tailored to your needs and specifications.

Innovative Practices for Lead List Usage

Profitable businesses are constantly looking for innovative ways to incorporate lead lists into their selling processes.

Collaboration and knowledge sharing are standard practices. However, there may also be ways to integrate lead lists and technology to design powerful online sales and marketing strategies.

With the right approach, it's possible to develop lead list-based campaigns that point real estate equity sharing business owners to a user-friendly company website or encourage them to access online content through mobile devices.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary